Today, security is essential in any digital environment, and the Internet is no exception. One of the main security tools for a website is the SSL certificate. This certificate encrypts the data transmitted between a website's server and a user's browser, preventing potential intermediaries from compromising the information. While this requirement may seem minor, the padlock and the URL starting with “https://” in the browser’s address bar are essential for the following reasons:
First, the SSL certificate protects users' data, including financial information and passwords, from cyberattacks and identity theft. Google ranks sites with an SSL certificate higher in search engine results pages. Many modern browsers warn users about the lack of protection, which can decrease conversions. Internet-savvy users often look for security indicators when interacting with various sites. Therefore, the appearance of the padlock icon increases conversions and reduces bounce rates.
Another important reason you need SSL is to comply with various laws and regulations. According to the General Data Protection Regulation (GDPR) in Europe, all companies that collect personal data from EU citizens and residents must ensure it is adequately protected. For e-commerce sites accepting payments, good standards prohibit substantially storing credit cards on a server. Likewise, SSL must be used, also known as a socket cap layer security, without a web browser. In summary, if you care about your website users' security, your SEO, your reputation, privacy law compliance, and secure transactions, you need an SSL. The main thing is that people spend more time online every day and only use secure websites.
And you, do you already have an SSL certificate?